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Unveiling Seller Performance A Comprehensive View of Metrics for Individual Sellers and Teams

Written by Sukhmanjeet Kaur

Updated at August 2nd, 2025

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Table of Contents

Aviso AI Metrics Communication Effectiveness

The Seller Performance section provides a comprehensive view of the performance metrics for individual sellers and teams. On the left-hand side, you can see the list of sellers and teams, and by selecting a specific seller, you can access detailed metrics for a chosen timeline. You also have the option to export these reports for further analysis.

Aviso AI Metrics

This tab offers insights into key sales performance indicators, allowing you to evaluate the seller's effectiveness and adherence to sales methodologies.

Sales MethodologyProgress: Tracks the progress and execution of the seller’s sales strategies.

CTA (Call to Action): Displays the percentage of calls with a clear CTA. It categorizes the calls into clear, unclear, or missing CTAs, and provides a timeline view of this data.

SalesPitchAdherence: A line graph illustrating the performance of the sales pitch over time. Metrics include adherence percentage, calls above SLA, and calls below SLA. A detailed table below breaks down sales pitch adherence by team.

Pitch Categories/BucketsAdherence: Shows adherence percentages for each sales pitch category. This table allows you to analyze the team's performance for each specific pitch category.

Communication Effectiveness

This tab helps analyze how effectively sellers communicate during calls.

TalkRatio: Measures the talk-to-listen ratio of sellers. Metrics include average patience time, average talk ratio, interactivity, and question rate. A bar graph visualizes the percentage of talk ratio by seller, viewable by month or week.

The table below lists meetings for each deal and related metrics.

CallVolumeandDuration: Displays the total number of calls, weekly volume, and the total duration of calls, providing insights into seller activity levels.

Engaging Questions: This section focuses on the number and effectiveness of questions asked by sellers during calls. It uses a line graph to show the average questions per call and how they impact various stages of the deal cycle (e.g., unqualified, qualified, needs analysis, pricing, and negotiation).

Product Knowledge: Percentage of adherence to product knowledge during pitches.

Discovery Questions: Evaluates the effectiveness of discovery questions asked by sellers to identify client needs and drive successful outcomes.

seller metrics performance evaluation

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