What is Email Age?

Email Age refers to how long an email account has been active. The older an email account, the more reputable it is considered by email service providers (ESPs) like Gmail, Outlook, and Yahoo.

Why is Email Age Important?

• Older email accounts are seen as more trustworthy by spam filters.
• Helps improve email deliverability and reduces the chances of emails landing in spam.
• Newer accounts often face stricter sending limits and higher scrutiny.

Impact of a New Email Account:

• Lower initial sending limits imposed by ESPs.
• Higher risk of emails being flagged as spam.
• A slower warm-up process is required to build sender reputation.

How Email Age Calculated in Aviso?

Aviso calculates email age based on:

• The date the email account was first detected as active in the system.
•  The timestamp of the oldest email found in the mailbox.

Email Age Scoring:

How to Improve Email Age Score?

1. Use an Older, Verified Email Account
   • Avoid creating new email accounts for outreach unless necessary.
   •   If using a new email, allow time for proper warm-up.
2.  Warm Up New Email Accounts
   •  Start by sending a low volume of emails (10-20/day).
   • Gradually increase volume over weeks to build reputation.
3. Maintain a Healthy Email Reputation
   •  Avoid spam my content and excessive links in emails.
   • Respond to emails to maintain engagement.
   •  Use proper authentication (SPF, DKIM, DMARC) to improve credibility.

Troubleshooting Low Email Age Score

• Using a New Email? Warm up the email and maintain good sending practices.
• Email Age Not Detected? Ensure the inbox has older emails or sync historical data.
• Still Low Score? Consider switching to an older, more established email.

References

•  Google Email Reputation Guide