Ideal Custom Profile (ICP) score helps to understand how well an account fits the ideal target account characteristics. Account Owners can leverage ICP insights to engage their accounts to move them closer to the ICP characteristics. The ICP characteristics are determined based on analysis of the historical wins so that the account characteristics are aligned with the success criteria of the organization. This will help to pursue their accounts for below benefits or scenarios:

•  Focused targeting: ICP helps identify and focus on the most promising prospects, allowing sales and marketing efforts to directe towards those most likely to convert.
• Improved messaging and communication: Knowing the ideal customer's characteristics allows for tailored and more personalized marketing and sales messages, increasing the chances of resonating with the target audience.
•  Higher conversion rates: Targeting customers who fit the ICP increases the likelihood of converting leads into customers, as they are more likely to find value in the product or service.
• Reduced sales cycles: By focusing on customers who are a good fit, the sales process becomes more efficient, leading to shorter sales cycles and quicker decision-making.
•  IncreasedROI: Targeting the right customers results in a higher return on investment, as resources are channeled into areas where they are most effective.
• Better product development: Insights gained from understanding the ICP can be used to refine and improve products or services to better meet the identified customer needs.

How to find your ICP score in Aviso

1. After you log in to Aviso, from the left menu, click Account.
2.  On the Account page, find ICP score column to get the ICP score associated with every account.
3. Click on the info icon beside the ICP score to view the ICP insights associated with the ICP score.