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Sales Methodology Adherence with frameworks like MEDDPICC Miller Heiman SPIN etc

Written by Sukhmanjeet Kaur

Updated at August 2nd, 2025

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Table of Contents

An Overview of MEDDPICC as a Sales Methodology Framework

Sales methodology frameworks provide structured approaches to executing deals, enabling revenue teams to follow best practices that drive consistency, efficiency, and success in the sales process. These frameworks help organizations qualify leads, identify customer needs, engage stakeholders, and align solutions to deliver value. With a variety of proven methodologies available, various DPICC, SPIN Selling, and Challenger Sale, teams can select or customize a framework that best suits their sales processes, organizational goals, and product offerings.

By leveraging these frameworks, businesses can ensure that sales teams adhere to strategic processes, improve deal qualification, and maintain alignment with customer expectations. The adaptability of modern sales platforms allows for the configuration and customization of these methodologies, ensuring they remain relevant and actionable, ultimately driving better outcomes and fostering long-term customer relationships.

An Overview of MEDDPICC as a Sales Methodology Framework

The MEDDPIC framework is a proven sales methodology designed to streamline deal execution by focusing on critical success factors such as Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, and Competition.

The flexibility of the Aviso platform allows organizations to leverage MEDDPIC alongside other renowned frameworks like SPIN Selling, Challenger Sale, and Conceptual Selling, ensuring adherence to best practices tailored to their unique sales processes and products. The platform's customizable templates enable admins to configure the MEDDPIC methodology, defining key sections, questions, and response types that align with organizational goals.

MEDDPICC breaks down the sales process into key components:

  • Metrics: Understanding the economic impact of your solution.
  • Economic Buyer: Identifying the main decision-maker.
  • Decision Criteria: Highlighting the factors influencing the buyer's decision.
  • Decision Process: Understanding how the buyer makes decisions.
  • Paper Process: Identifying the steps to finalize the deal.
  • Identify Pain: Recognizing the buyer's challenges.
  • Champion: Finding an advocate within the buyer's organization.
  • Competition: Understanding competitors in the deal.

For Instance: As shown in the image below, for a Deal with Xerox, we can view the MEDDPIC Framework as follows:

 


 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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